Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from incubation, to application and engagement. As such, it is an essential part of the design process, both in theory and practice.
Idea generation is the cornerstone of many organisations. As consultants in our various fields of expertise, we are expected to be knowledgeable of our respective industries and look for problems in those industries and propose ways to solve them. A single idea can propel a one man business into a multi-billion venture.